Industry Focus

Retail

Introduction

The adoption of technology in the conventional retail, as we know it, has changed the customer relationship, customer profiling, channels of communication and the operational efficiency of how retail industry worked a decade back. With everything at the whims and within reach of the customer, he wants something new every moment. The new era of retail belongs to customized offerings.

The ways of interaction have changed but there are customers who still prefer a physical store over anything else. For them, the touch and feel of the product and the aura that surrounds a buying process matters more than all other factors. The retailers cannot afford to lose them and they have to cater to the needs and do it profitably by employing technology to become better, faster and leaner and use the channels technology has to offer, to maintain the personal touch a customer seeks.

Focus Areas

The retail scenario has rapidly changed in the past decade and a half, a comprehensive analysis will highlight a few points that have had the highest impacts. Retail companies have gone for major business transformation in this period with a refreshed supply chain and inventory management in place as well as looking at innovations in the channels of commerce they utilize.

The use of digitization in the sales as well as customer engagement process has become a hygiene factor across the industry resulting in wider reach and increased operational efficiency.

Our Expertise

  • Point of Sales operations

  • Workforce management

  • Mobile applications

  • Payment and Fraud

  • Backend processing

  • Supplier management

  • Warehouse management

  • eProcurement

  • B2B Integrations

  • Customer data management

  • Loyalty programs

  • Dashboard reports


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At Redback Softwares, we equip our proficient web development team with suitable Internet technologies and tools that help them in carrying out effective planning and follow the rigorous development process in order to meet the client requirements.

Chennai | Vellore | Hosur